Since then, her life has had a bumpier trajectory. Frankel told me, “I turned a brand around in, like, a year on television and nobody even knew that I was doing it.” It also ushered in an era in food marketing, inspiring female-focussed innovations like Skinny Pop, Skinny Pizza, and the Skinny Flavored Latte. During the first season of “The Real Housewives,” as the cameras rolled, she ordered a cocktail she’d come up with, which she called “the skinny girl’s margarita.” In 2011, she sold the Skinnygirl Margarita brand to the liquor conglomerate Beam Suntory, the maker of Jim Beam, for a reported hundred and twenty million dollars. “I went on the show single-handedly and exclusively for business,” she has said. If I were in Jill’s apartment for a weekend, by myself, I would feel like I’d taken a hit of acid.”Īccording to Frankel, although her television career is her most visible pursuit, it’s not her most important one. It’s got dangling things everywhere. . . . Fans quote her “Bethenny-isms,” brassy sayings such as “Get off my jock!” Her take on another Housewife’s home décor: “Jill’s apartment is Liberace, Versace, like, la cucarachi. She is a fast talker, and she has a bit of Borscht Belt comedian in her. Frankel is something like the show’s screwball heroine. She was promoting a line of premixed, low-calorie alcoholic drinks called Skinnygirl Cocktails.įrankel, who was wearing an embroidered green cocktail dress, stars on the Bravo reality show “The Real Housewives of New York City,” part of a franchise that includes iterations based in Orange County (the original), Atlanta, New Jersey, and Beverly Hills-each one delivering a regional variation on the themes of friendship, intrigue, and occasional hair-pulling among a group of sometimes tipsy ladies of leisure. As is often the case with Frankel, the party was not strictly for recreational purposes. Though Frankel is forty-four, with a five-year-old daughter, she has the skinny-but-busty figure more commonly associated with lingerie models and comic-book vamps than with middle-aged parents. She unwrapped a hard candy and sucked on it thoughtfully. It was a Friday afternoon in SoHo, and Frankel and her director of business operations were on their way to a party. “How are you? Can I have one of those candies?” The reality-television star Bethenny Frankel climbed into a black S.U.V. On “The Real Housewives,” Frankel promotes her Skinnygirl brand with zeal.
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